Creative Copywriter @Fbiz

About

b. 1986, HK.

João Gabriel Pires // Creative Copywriter currently working at Fbiz WPP

 

Carioca criado em Curitiba, fã de pop punk, viciado em festivais, flamenguista de alma, rato de academia e apaixonado por esportes e eSports.

Redator desde 2019 e, de lá pra cá, assinei campanhas e projetos para marcas como Snickers, Pedigree, Jeep, RAM, Unilever, SKY, Warner Bros, Grupo Boticário, Prefeitura de Curitiba, Comitê Olímpico Brasileiro e outras.

[ENG]

Brazilian creative, a pop punk fan, music festival enthusiast, esports follower, gym rat and lifelong Flamengo supporter.

As a copywriter, I've been working in the advertising industry since 2019, creating campaigns and content for brands like Snickers, Pedigree, Jeep, RAM, Unilever, SKY, Warner, Grupo Boticário, the City of Curitiba, the Brazilian Olympic Committee, and Copa Airlines.

experience

FBIZ (CURRENTLY)

mirum agency

sowhat

11:11 The challenger company

Keep your hopes up high and your head down low
— ADTR

Last updated: September 2025

Awards

Clube de Criação* (CCSP)

Merit - Comunicação de Governos/Mídia Exterior/ VAR na Faixa (2024)

Merit - Mídia Exterior/ VAR na Faixa (2024)

Shortlist - TV, Cinema e outras telas/ VAR na Faixa (2024)

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Effie Awards

Shortlist - Snickers Facepalm (2025)

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Education:

redação publicitária - RedHook School

Napoleão - Andres Borja e Gus Machado - RedHook School

REDFULL CREATIVE- RedHook School

pUBLICIDADE E PROPAGANDA - PUCPR